Public affairs and public relations both have roles in shaping opinions. When both are done well, they build goodwill with their target audiences.
Whether you’re looking to galvanize support for a policy or generate positive coverage in the news media, Athena has the skill and insight to deliver on your strategic imperatives. Knowing what to say when, to whom and why is critical. Our tried-and-true strategies will give you the roadmap to and know-how to be successful at this.