National Hispanic Heritage Month begins September 15. Begun in 1968 and originally only a week,this observation expanded to a month-long celebration in 1998.
Athena honors National Hispanic Heritage Month because it celebrates September independence days for several Latin American countries, including Chile, Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Nicaragua, and commemorates the contributions and influences Hispanic Americans had on U.S. history, culture and achievements.
According to Pew Research, Hispanics have played a major role in the United States’ population growth, reaching 62.5 million in 2021, up from 50.5 million in 2010.
Athena salutes the many organizations making a difference in the greater Milwaukee area, including our friends and partners at:
Make sure to tune in to the Athena MasterClass, Leadership is in Session, with Laura Gutiérrez, chief executive officer of the UCC, which has been a catalyst for community growth, building and betterment on Milwaukee’s south side for more than 50 years.
Community Development Alliance hosts “Forever Affordable” event
On September 6, the Community Development Alliance (CDA) convened Milwaukee residents, philanthropy partners, housing practitioners, public officials and more for solutions-focused conversations about advancing racial equity for Black and Latine Milwaukeeans through homeownership.
Forever Affordable Housing: Creating Pathways to Sustainable Affordability and Equity for Future Generations was a solutions-focused day centered in community.
Looking to become a housing accomplice or learn more? Visit housingplan.org, and don’t miss this TMJ4 story about CDA’s critical work.
Agility PR Solutions, a provider of media monitoring, analysis software, and professional services for PR, shares a few of their PR tips that every practitioner should know.
- Build relationships with the media. The media is always going to be a powerful tool that can help you reach your target audience. But you need to build relationships with reporters and editors. Get to truly know the reporters who cover your industry and make sure they have your contact information. If you build strong relationships with the media, you’ll be more likely to get coverage for your business or organization.
- Develop a crisis communications plan. No one likes to think about a crisis, but they can happen to any business or organization. That’s why it’s important to have a plan in place for how you’ll handle them. A crisis communications plan will help you control the message and protect your reputation. It should include key messages, spokesperson information, and a plan for how you’ll communicate with your stakeholders.
- Be proactive. You need to be proactive in your PR efforts. This means monitoring the news and social media for mentions of your brand, being prepared with key messages and talking points, and always staying one step ahead.
- Invest in your team. Your team is the backbone of your PR efforts. They’re the ones who will be working hard to execute your PR strategy and achieve your goals. That’s why it’s important to invest in them. Provide training and development opportunities, give them the resources they need to do their jobs, and show your appreciation for their hard work. When you have a strong and dedicated team, you’ll be able to achieve anything.