Work in silence.

Build in collaboration.

Bring grace to change the world together.

IMPACT

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Athena has the expertise and capability to move our client partners to the next level.
We work with forward-thinking organizations that understand and value strategic thought. Our work effects a client's bottom-line.

ATHENA

IN

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YOU MATTER MILWAUKEE

With the arrival of the COVID-19 pandemic in early 2020, and given its disproportionate negative impact upon communities of color, Athena Communications, along with a few dozen Black Brown leaders, came together to address the health pandemic for our respective communities. The Greater Milwaukee Foundation (GMF) funded and the City of Milwaukee Health Department (MHD) supported the creation of a health and social equity campaign for the advancement of Black and Brown communities. In April 2020, “You Matter MKE” was launched to address the fact that people of color have value and deserve to be informed and safe through this pandemic and beyond. Our tagline “The future is brighter with you in it,”

VOTES COUNT IN THE 414

In October 2020, Athena Communications was engaged by Creative Marketing Resources (CMR) on a project for the City of Milwaukee Election Commission (MEC) to create and implement a comprehensive voter education campaign for the November 2, 2020 Presidential Election. The goal of the campaign was to improve voter confidence in the election process and to increase voter knowledge of how to successfully vote in the election...

THRIVE ON COLLABORATION

The Greater Milwaukee Foundation (GMF), the Medical College of Wisconsin (MCW), and the Royal Capital Group (RCG) made an historic move by establishing a community-based collaboration, founded on a joint vision for a Milwaukee that is equitable, healthy and thriving for all. This commitment is embodied in the restoration of an iconic building, the former Gimbels-Schuster’s Department Store on Dr. Martin Luther King Jr. Drive. The site is being redeveloped by RCG, will become the GMF's new home, and will house MCW’s community engagement programs... 

WE GROW BRANDS

We manage great brands and provide expert counsel to elevate brand impact. The work we do is about growing and aligning your brand goals with clear strategic and organizational goals. 

 

Our work results in a community of positively impactful organizations who can clearly and effectively tell their story. We support an organization’s communications and public relations needs, partnering with and customizing services to shape and frame an organization’s brand positioning and messaging. We approach our work with the knowledge and enthusiasm to get the job done. 

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Testimonials

" For too long, Malaika has been one of our city’s best-kept secrets. Athena helped us determine what makes us unique and special,
and how to more effectively tell our story. Now we’re on the path
to spreading the good word about Malaika! "

—  Tamara Johnson

Malaika Early Learning Center

Kneeling Protestors

ATHENA I.D.E.A

Inclusion, Diversity, & Equity in Action

Many organizations are taking an introspective look at how they operate and are realizing the
need to create policies, processes, products, and programs that are more equitable and
inclusive. Similarly, many brands are beginning to understand that it's essential to authentically represent how they support their community and stand for equity and inclusion - that both the value and the values of their brand must be an inherent part of their identity.


As a result, many have contacted Athena Communications to facilitate these important
changes. At Athena, we have a proven track record of guiding organizations through the vital
process of creating greater equity and inclusion – and of communicating the benefits and
strengths of a brand within a context of social responsibility and positive action.

 

ELEVATING ORGANIZATIONS


Engaging in transforming an organization from within can be hard, long-term work. We
anticipate that occasionally individuals and organizations alike feel they may burn out. A key
part of our process includes keeping teams positive and optimistic, encouraging clients to
continue to a long-term commitment to improve.

 

It can be challenging to have open, honest dialogues, but such conversations are vital. Athenaunderstands to never cast judgment or impose values or opinions on our clients. Our job is to have empathy and grace but to assist our clients in unapologetic, bold goal-setting and strategies.


Our policy and program processes often include self-assessment sessions and SWOT analyses, executive coaching, explorations into an organization's history and current realities, third party perspective and intervention, locking in Vision, Core Values, and Goals, and putting all of it into observable Action. From there, we follow through - with timeline accountability, quantitative and qualitative evaluation, and regular reviews.


The key to any transformative work is dedication and drive, based on abiding principles and a vision for lasting equity and achievement.

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TIME TO START

Start branding with us today!

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(414) 339-7604

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athenacommunicationsllc.com

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